Discovery Channel has been running a program called ’Surviving the cut’, which follows how soldiers qualify into different branches of special forces in United States. The show is almost free advertising to different branches of armed forces. Do you have what it takes to be the best of the best in all and every condition imaginable, do you?
It was interesting to see something similar also on our finnish tv, especially as it had so clearly taken it’s cues and elements of style from ”Surving the cut”. Though on ”Erikoisjääkärit” it is not about career soldiers, but young men getting into their mandatory one year training in defense forces – the idea is the same. Special schools want the best individuals of certain type to come into their training and get trained to work in more advanced operations during crisis situation.
Interesting entertainment and beautiful marketing.