Porn

Back before the format war was decided for Blueray, I actually believed HD-DVD would win, as I read some analysis that porn industry had put it’s support to HD-DVD -format thanks to it’s more affordable cost structure in production side. Though the idea of porn driving adoption of new format was compelling meme, it did not hold water that well – and eventually it was the big movie studios who made the format decision and released the industry from the stalemate. So I was careless in repeating an idea that did not have solid analysis behind it. But it was an interesting meme in any case.

As a business porn industry is not so different from any other industry – and is actually a really good laboratory to see and learn how different ideas and models can survive in the world. As human sexuality is very universal basic need porn industry does work also on very primal levels, which makes it an ideal target to study how different ideas, phenomenas and laws occur within that context.

Differentiation and the long tail – Porn industry has been pushing the boundaries of entertainment technology and adopted from time to time even radical ideas to make money and differentiate in extremely cut-throat-business.

Rule 34

Massive online services like videobox.com sell porn in bulk for as low as $9 per month, piracy is rampant – making sure that you can get more porn for free now than propably existed fifty years ago. But still people consume annually billions of dollars for erotic entertainment in different forms. Besides huge porn-publishing enterprises, the industry is filled with thousands of small entrepreneurs that run their operations from their houses or garages – having found their own succesful niches.

Innovate new formats and contexts for product consumption – It seems that whatever new mediums people invent ways to use it for porn. Through out the times smut peddlers have found ingenious ways to circumvent laws and societies’ norms by publishing and distributing porn in ways that punters have been able to consume it and fill their desires. Comics, animated movies, films, video, theaters, literature, computer games, porn for ipods, sculptures, jewelery, phonelines, paintings, t-shirts, playing cards, pens and what nots – if you can paint, print or carve something erotic into it someone has already tried it. Actually one interesting hypothesis has said that any sufficiently usable read/write system will attract porn and activists, and if there is not porn – the system doesn’t work. See more: http://www.ethanzuckerman.com/blog/2008/03/08/the-cute-cat-theory-talk-at-etech/

And the industry has come a long way: from seedy XXX-rated theaters, sexually oriented clubs, mom & pop videorentals with xxx-sections, sexshops in seedy parts of any town all the way to the supermarkets, main street and straight to the consumers through the post and the internet. Large porn enterprises are extremely capable of creating numerous different product revenue streams from their signed on super star actors, using them in the movies and photo shoots, live shows, streamed online shows, stars in industry fan events, models and spokespersons for other products like sex toys or similar.

Brand matters – In the world of cornucopia brands are more important than ever. Distributors like Vivid and Hustler are brand names of value like Coca Cola inside their own genres. With your trusted brands you don’t need to take risks with anything unfamiliar. Sure it might not be anything interesting or special that rocks your world, but it is a as safe bet as Budweiser for someone who wants to drink something beerlike.

Relationship between the product and the consumer matters – You can have products or Products. With Products consumers have an almost intimate relationship and will talk fondly about the qualities of the product. No matter how distant the relationship is, consumers want to feel and feel that they have a relationship with the brand, product – that they belong or are part of that story. Products and consumers live in symbiotic relationship where they both coevolve.

In some cases products and services – or people behind them – are so great that there is no additional work included as everything happens genuinely. Everyone else has to work for it. Asia Carrera – the nerdy superstar from the past had those qualities – and still has, otherwise she wouldn’t have been the sexiest geek of 2008.

Asia has a sens of humour

And as it has been trend in the industry, almost every single adult movie star has to have a website to get money from consumers – the difference is in what kind of relationship performers get into with consumers.

Creativity hotspots – You need places where people of your industry will meet and work together. It is no wonder that most of the industries have their own creative hotspots where is lots of creative friction and possibilities to create and explore new ideas, it doesn’t matter if it is Hollywood, Silicone valley, New York or San Fernando Valley – also known as Porn valley.

An awards show – No questions asked. No matter what your business or industry is, you need an awards show where you can toot your own horn and build credibility, connections and visibility for the hard work in your industry.

Yep. Porn industry – even from a distance – is fascinating world that either innovates or replicates phenomenas that are or will be visible in one form or another also in other industries.

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2 vastausta artikkeliin: Porn

  1. daviding sanoo:

    One of the earliest times that we had met, you had described to me about innovation in the porn industry. I had said that I was looking forward to your thesis.

    I guess that your thesis wasn’t on the porn industry … and this is as close as we might get to it. It’s still a welcome idea, worth further study.

  2. huima sanoo:

    @David: yes, it was the discussion about Blueray versus HD-DVD when I defended HD-DVD on the basis of articles that I read about porn industry’s adoptance of HD-DVD – and used the anecdote that porn industry has been in the forefront of using new technologies even before they have broken into mainstream that well.

    Problem with that argument was naturally also in the fact that as the industry tries almost any new possible media, they will fail in most of them. Argument for HD-DVD as far as I remember, was about the economics on production side. It was apparently cheaper at the time to create HD-DVD titles, which means a lot for the distributors.

    Another problem with the argument is that tangible products like DVD and the new high definition formats will – most likely – be less and less important as distribution vehicles for porn. They will still account for a lot of the revenues the industry makes, but I doubt that they will make or break the industry – where as high definition formats should be much more interesting for traditional film studios that will try to see old classics to consumers yet again in one new format, and have much more higher prices per item for new releases, compared to DVDs. I doubt that we will see any surge of ’porn classics’ remastered into Blueray anytime soon, eventhough Debbie Does Dallas was the first release to be released as adult blueray.

    Debbie Does Dallas was the first Blueray porn title:
    http://gizmodo.com/gadgets/home-entertainment/debbie-does-dallas–again-first-bluray-porn-231584.php

    CNet-video interview about the subject:
    http://naurunappula.com/videot/122198/Porn_HD_DVD_vs._Blu-ray_Part_2

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